Hakata Tonton
Hakata Tonton is a Japanese restaurant in Manhattan known for its Hakata-style soul food and bold, flavorful dishes inspired by Kyushu cuisine in southern Japan. The restaurant offers a modern interpretation of traditional Japanese comfort food, featuring rich broths, small plates, and creative dishes that emphasize depth of flavor and a slightly adventurous approach to dining. It has built a strong reputation in New York for its unique take on Japanese izakaya-style dining.
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I designed a sake flight card for Hakata Tonton to make sake more approachable and easier to navigate for guests. Sake menus can often feel unfamiliar or overwhelming, so I focused on creating a clear and intuitive way for customers to quickly understand their options and order with confidence.
The flight features a curated selection of five distinctive sakes, structured to guide guests through a balanced tasting experience. I introduced custom illustrations of each sake bottle to reflect Hakata Tonton’s visual identity while also helping guests visually differentiate each option at a glance.
The result is a small but effective touchpoint that blends education with visual storytelling. It encourages guests to engage with the menu before ordering and supports a more confident, enjoyable dining experience while reinforcing the brand’s warm and playful tone.
