Antoya BBQ
Antoya Korean BBQ is a contemporary Korean BBQ restaurant in Manhattan’s Koreatown, known for its high-quality meats and elevated yet approachable dining experience. As one of the oldest Korean BBQ restaurants in Koreatown and part of the QB Hospitality group, the brand blends legacy with a modern hospitality perspective.
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Photographer
Dinner Menu (New)I redesigned the menu for Antoya Korean BBQ to make it easier for new customers to understand the offerings and naturally move toward ordering. While the original menu captured the brand’s character, it lacked clarity in structure and flow for first-time visitors.
The redesigned layout takes on a more editorial and refined approach while maintaining Antoya Korean BBQ’s distinctly Korean yet elevated tone. I reorganized the category structure for clearer navigation and brought signature dishes and bestsellers forward, allowing customers to make decisions more intuitively. Information hierarchy was refined throughout to improve overall readability and comprehension.
Food photography was also art directed to feel more polished and cohesive, creating a cleaner and more refined visual tone across the menu. The imagery was styled to highlight texture and detail without feeling overly styled or distracting.
Overall, the design elevates the menu into a more editorial experience that feels intentional and considered. It reframes the menu not just as a list of items, but as an important brand touchpoint that communicates mood, quality, and story.
Dinner Menu (Before)
Lunch Menu (New)
Lunch Menu (Before)